How did you attract/address your audience?
After doing much research and carrying out online surveys before hand we thought our psychological thriller would be appropriate for people aged from 15-25.
By selecting the costumes for our characters carefully, we were able to project them as young. For example, Kaiesha's character wears a cardigan, side bag with her hair done up high. This makes her look like a younger character. Also my character, wears cow print pyjamas with an over sized hooded jumper, making her look lazy. This would be seen as a traditional representation of a young person as they are usually perceived as laid back, lazy people.
Also the film opening was very fast paced and was located in a forest. This helped us build a tenuous atmosphere quickly, immediately allowing us to catch the attention of the viewers particularly the younger ones aged from 15-25.
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